About
About Petalhead
I'm Alex, the owner and founder of Petalhead.
I’ve been a florist for over 20 years, originally working with fresh flowers and installing arrangements in incredible venues in London for both events and weddings. After moving to Cheltenham, in between running a luxury B&B and raising two boys, I rediscovered my love for floristry and relaunched my floral design business.
When the pandemic hit, I began making and sending out dried flower bouquets and the occasional headdress - finding my love of colourful dried flowers and realising they’re the perfect solution for stress-free weddings!
I create all accessories and arrangements by hand using techniques I’ve learned and tried throughout my career in floristry. I love nothing more than experimenting with different and bright colours to really make your wedding stand out.
My style is perfect for those looking to make their wedding day a little different. Dried flowers offer more flexibility and adaptability than working with fresh - and I love being able to get creative into bringing your vision to life.
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Weddings can be intimidating, but exciting and enjoyable to plan when you see everything coming together! Feel free to come to me with any ideas you and your partner have, or anything you've seen, and let's work out how this could fit your wedding day vision.
All of my creations are bespoke, tailor-made to your requirements. The best thing about using dried flowers is, if stored correctly, they last for years so you get to keep part of your special day to enjoy over and over again.